Rather than reflexively adopting a lifestyle, through tradition or habit, the new heroes of consumer culture make lifestyle a life project and display their individuality and sense of style in the particularity of an assemblage of goods, clothes, practices, experience, appearance and bodily dispositions they design together into a lifestyle. The modern individual within consumer culture is made conscious that he speaks not only with his clothes, but also with his home, furnishings, decoration, car and other activities which are to be read and classified in terms of the presence and absence of taste. The preoccupation with customizing a lifestyle and a stylistic self-consciousness are not just to be found among the young and affluent; consumer culture publicity [advertising] suggests that we all have room for self-improvement and self-expression whatever our age or class origins. (page 86)
This hit me good in the chest.
Here are some companies that represent the lifestyle I am trying to mold for myself:
Subaru
Nike
North Face
J Crew
...That doesn't feel like a lot. But those are what I know to be branded in my head as something I need to be a part of. I feel so exposed by this post! Hopefully things are as I predict and out of my followers only a couple read my page. Liberate me!
Here are some companies that represent the lifestyle I am trying to mold for myself:
Subaru
Nike
North Face
J Crew
...That doesn't feel like a lot. But those are what I know to be branded in my head as something I need to be a part of. I feel so exposed by this post! Hopefully things are as I predict and out of my followers only a couple read my page. Liberate me!